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Austin & Williams Wins “Best of Show” in 31st Annual Educational Advertising Awards

Leading advertising and higher education marketing agency Austin & Williams (Hauppauge, NY) was recognized by the judges of the 31st Annual Educational Advertising Awards as a “Best of Show” winner for its Molloy College (Rockville Centre, NY) advertising campaign. The agency also received three gold, four silver, two bronze and one merit award for its Molloy College and Metropolitan College of New York campaigns.

“Austin & Williams is honored to be recognized for the outstanding work that our teams produced for Molloy College and Metropolitan College of New York,” said Austin & Williams CEO and Chief Creative Officer Rick Chiorando. “Our strategy was aimed at setting a new creative standard for higher education marketing, as well as driving visibility and enrollment at each institution. We are also grateful to our clients for being such collaborative partners. We share these accolades with them.”

The award-winning Molloy College campaign – which garnered Best of Show (Newspaper Ad Series), one gold (Newspaper Ad Series), three silver (Outdoor, Total Recruitment, Total Advertising), and one bronze (TV Series) – poses the question “What Are You Searching For?” The campaign leverages how social tools have opened up a universe of possibilities to the current generation when searching for a college. “Instead of choosing a major from a book, today students can simply reach in their pocket and dream out loud, search the web for answers on any field or subject,” said Chiorando. “Our campaign captures that moment of discovery.”

Austin & Williams also received two gold (TV/Single, Total Advertising), one silver (TV Series), one bronze (Total Recruitment) and a merit (Outdoor) award for its Metropolitan College of New York (MCNY) “What’s Your Purpose?” campaign that presents MCNY as an educational pioneer with a holistic vision of a better world. It is centered on MCNY’s core “purpose-centered” education curriculum that focuses on the belief that students learn best when they understand the “purpose” for their learning and see the connection between what they learn in the classroom and their ability to change the lives of others for the best. The various ads and TV spots showcase how a graduate… and a community… can benefit from a student’s degree. It focuses on tangible social outcomes and neighborhood-serving achievements accomplished by MCNY graduates.

The Educational Advertising Awards is the largest educational advertising awards competition in the nation. This year over 2,000 entries were received from over 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. Judges for the awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

The Higher Education Marketing Report has been the leading national marketing publication for higher education marketing professionals for 32 years.

About Austin & Williams
Austin & Williams is an outcomes-driven marketing agency headquartered in Hauppauge, Long Island, NY, that provides higher education clients with branding, advertising and digital marketing ideas that inspire action. For more information, visit austin-williams.com.

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