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acohenprofile

Audrey Cohen

Vice President

Audrey Cohen is a vice president at Epoch 5 Public Relations and has over 25 years of public relations experience working with some of the world’s most recognizable brands in the fashion, consumer goods and consumer healthcare industries. Her experience in both the PR agency and corporate side enabled Audrey to acquire the skills and reputation for being a solid counsel who can deliver impactful results to her clients.

Audrey began her career in New York at DeVries Public Relations, a prominent fashion and beauty boutique PR firm, where she honed her skills as a highly creative and dedicated communications professional. Brooks Brothers, Jantzen Swimwear, 1-800-FLOWERS, The Lee Company, QVC, Fisher Price, and Ermenegildo Zegna are among the many clients she served.

After seven years at DeVries, Audrey was brought into Sara Lee Branded Apparel’s corporate public relations department to manage the PR initiatives for its Hanes Hosiery, Donna Karan and DKNY Legwear brands. While with Sara Lee, she also managed the publicity efforts in support of Hanes Hosiery’s Tina Turner national marketing campaign and U.S. concert tour.

As a vice president in the Consumer Marketing division at GCI Group, a worldwide communications company voted Agency of the Year 2000 by Inside PR magazine, Audrey was tasked with applying her knowledge and expertise of the fashion and lifestyle arena to develop and execute a PR program to spearhead a consumer education program targeting women on Internet Health resources for chip maker giant, Intel. Audrey was also responsible for mounting the nationwide, over-the-counter launch of a leading allergy medication for Pharmacia & Upjohn, who then named Audrey a member of their Core Business Team. The program earned Audrey multiple industry accolades including a 1997 CIPRA nomination and two GCI Group President’s Awards.

While heading up her own public relations consulting business, Audrey was again brought in by Sara Lee Branded Apparel to manage PR initiatives for all of its leading hosiery brands including its noted L’eggs label, while also managing a client portfolio including Bayer One-a-Day, Flonase, Snapple, Sam Adams, Microsoft Network Explorer, and more.

Today, Audrey is a vice president at Epoch 5 Public Relations, voted Best PR Firm on Long Island for five straight years, where she currently spearheads all public relations initiatives for Bethpage Federal Credit Union, New York State’s largest credit union. In this role, she also spearheads all public relations outreach supporting New York State’s largest public event, the Bethpage Air Show at Jones Beach, working closely with the New York State Office of Parks, Recreation and Historic Preservation. In 2012, Audrey received the inaugural Public Relations Professionals of Long Island 2012 PR Campaign of the Year Award for her work on the Bethpage Air Show at Jones Beach.

Audrey has extensive cause-related marketing experience including managing the Jantzen Clean Water Campaign, a nationwide program designed to raise money and awareness for environmental groups. For Hanes Hosiery, she spearheaded and acted as spokesperson for the Glamour/Hanes Hand-in-Hand Breast Health Education Program, a national program designed to empower young women to take charge of their breast health.

A graduate of the State University of New York at Albany with a B.A. degree in Communications, Audrey is a member of the Public Relations Professionals of Long Island. She currently resides in Plainview, NY, with her husband and two daughters.

Q & A with Audrey Cohen