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TESTIMONIAL
"I was overwhelmed by the response to the King Kullen anniversary coverage in Newsday. You can't believe the number of people who mentioned it to me and to others from King Kullen. The remarks, of course, were all positive and some sentimental as they reflected on their past and King Kullen's role in that past.
I want to thank you and your associates for the outstanding job you did in formulating the idea and putting together the section in such a wonderful manner. Please pass on my congratulations to everyone at Epoch 5."
Bernard Kennedy, Chairman/CEO
KING KULLEN SUPERMARKETS
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Case Study
Client Profile
Long Island's largest accounting firm
Challenge
Plan and coordinate program recognizing top businesses on Long Island. Secure media coverage of awards luncheon, award recipients and the firm.
Strategy
Generate pre- and post-event coverage in both the print and electronic media. Coordinate all facets of a 16-page
special news section. Spearhead the development of the awards video for the electronic media. Generate all direct
mail and advertising. Issue news releases at various points throughout the process, and maintain contact with the
editors and reporters of key media outlets prior to the event. Manage media to ensure equal access to award
winners and opportunities for the sponsor.
Impact
The 16-page special news section focusing on the award-winning companies and past award-winning companies
was published in Long Island Business News. Local and regional media published the kickoff breakfast, nominations
and finalist releases. Close contact with media prior to and after the event resulted in coverage from Newsday, The
New York Times, and local and regional television and radio.
For more information on these services, please contact:
Lloyd Singer
Vice President, Accounts
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