Competition and consolidation have come to define the health care industry; few sectors have changed as rapidly and as dramatically. But, branding, building a positive reputation and effectively promoting services to patients and referral sources are more important than ever. That’s true whether you’re a provider network, hospital, outpatient facility, or diagnostic or therapy group.
For more than 35 years, Epoch 5 has assisted our clients, made up of health care providers, insurers, senior care and housing organizations, industry consultants and others, to promote themselves and their services. Our public relations team often assumes a critical role in introducing new entities, expanded locations or newly available services, in addition to rebranding and marketing existing ones.
Our health care PR engagements are just as often about marketing as they are managing issues that can impact your reputation. Often, our role is to communicate changes influenced by financial and regulatory pressures exerted on hospitals and health care providers. These issues includes financial performance, access to care, quality of care, contracts and reimbursement issues, acquisitions/mergers, expansions, labor relations and staffing, and more. We’ve compiled examples of our health care work here.
Our Experience in Action
Epoch 5 introduced the five-hospital Catholic Health Services of Long Island and promoted services of member hospitals, including St. Francis Hospital and Good Samaritan Hospital Medical Center. We also conducted rebranding programs for St. Catherine of Siena Medical Center and Cold Spring Hills Center for Nursing and Rehabilitation.
Our public relations firm has implemented numerous consumer health and wellness promotion programs, including for HIP Health Plan of New York-Vytra (Emblem) and South Nassau Communities Hospital. Consultants, including the law firm Garfunkel Wild, have engaged us to promote their law services to the health care sector. Epoch 5 also provided issues management services on numerous occasions, including to Nassau Radiologic Group, Brookhaven Memorial Hospital Medical Center and Southampton Hospital.
Contact us today to learn how Epoch 5 Public Relations can help your health care organization stand out in the competitive market in and around Long Island, NY.