March came in like a lion, but did not go out like a lamb… more like a cobra, in fact! The fixation on the Bronx Zoo’s missing cobra had us all “aTwitter.” For real… though the Twitter feed @BronxZoosCobra was certainly fake – right? According to Reuters, over 200,000 followers, including @MikeBloomberg and @SesameStreet, were hooked on the Tweets about the cobra’s exploits in New York’s manmade jungle.
The team at our Long Island public relations firm, Epoch 5, may not be hunting cobras but we are tracking Twitter feeds, looking for exceptional examples to share with clients. These days, social media plans should consider the merits of micro-blogging, whether for brand building, urgent communications in crisis management or SEO. And, in the case of @BronxZoosCobra, Twitter became a great marketing tool, drawing attention to one of New York City’s landmarks.
So, there’s some regret that the cobra was found March 31 and that the funny, entertaining series of tweets will end. Anyone know anything about March’s runaway lamb?