Articles by Epoch5

When the Flicks Come to Life

What a dramatic week – it’s been like watching nonstop reruns of potboilers, romances and disaster movies – only these were real. We had tragedy, intrigue, surprise finishes and even a kiss or two along the way. First we had the unspeakable tornadoes that ripped...
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Not Your Dad’s Word-of-Mouth Marketing

Just look at word of mouth now! For eons, marketers like myself have preached that word of mouth is the most powerful way to drive interest in brands, motivate sales and create loyalty. But creating programs with strong impact that don’t break the bank has always been...
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