Mashable writes that since take-off of search, publishers have turned to search engine optimization (SEO) to grow their audience and expose their content. SEO is keeping Google users well fed with meta data, keyword repetition, internal linking and more.
1. Write Better Headlines:
Headlines must be kept interesting and feed people’s curiosity. Good titling boosts clicks, especially from social networks like Twitter where users won’t see a blurb or image.
2. Make it visual:
Add an engaging thumbnail image to represent your story. Now that sites such as Facebook automatically pull in your thumbnail when people share your story, it’s more important than ever to use engaging images.
3. Hold On to the Readers You Have:
Use your page’s real estate wisely. We tend to focus on drawing new audiences into our content, but it’s equally important to think about how to keep their attention once arrive to our site.
4. Create the Best Possible Content In The First Place:
Write original pieces. Now that content discovery is moving more and more into the hands of real people who are sharing, recommending and reading your content, there’s a limit to how much you can use repurposed or aggregated content.
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