Category: The PR Edge

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Lights, Camera, Crisis! Is Your Company Ready?

What are the odds your organization will have a full-blown crisis that could hurt your good reputation or even destroy your business? Well, based on the near-daily calls our firm gets for crisis communications services, the chances seem pretty good. So, are you one of...

Writing legal blogs that steer clear of legalese

So did you hear the latest lawyer joke?  It’s about an attorney who writes a really fascinating legal blog!  But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “uneasy.” While blogging can be a terrific law firm marketing tool,...

Event PR Lets this Publicist Soar

I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster.  But, if you asked what my favorite hat has been (aside from the fabulous blue...