Category: The PR Edge

Articles by lbishop@epoch5.com

Insurers Recommend PR Pros for Clients in Crisis

Oct 10, 2016 Take 5 Blog, The PR Edge

Epoch 5 President Katherine Heaviside recently penned an article for the trade publication Insurance Advocate in which she described the importance of engaging professional crisis communications experts: By Katherine Heaviside Here’s how it usually works. You’re...
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Lights, Camera, Crisis! Is Your Company Ready?

Mar 30, 2016 The PR Edge

What are the odds your organization will have a full-blown crisis that could hurt your good reputation or even destroy your business? Well, based on the near-daily calls our firm gets for crisis communications services, the chances seem pretty good. So, are you one of...
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Media pitching faux pas: duck stories that are DOA

Oct 2, 2014 Media Observer, The PR Edge

I must have made a thousand media pitches in my 30 years in corporate communications and PR media relations.  There are many keys to successful media pitching, starting with a bona fide story that meets the media’s objective of reporting timely, interesting and useful...
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Crisis Management Calls for Creativity and Unconventional Tactics to Avoid Damaged Reputations

Mar 27, 2012 Media Observer, The PR Edge

Crisis communications is not a one-size fits all activity — it’s neither art nor science.  In fact, crises are so diverse, as are the organizations that are impacted, that solutions by necessity require creativity and unconventional tactics to counter potential...
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Writing legal blogs that steer clear of legalese

Oct 25, 2011 The PR Edge

So did you hear the latest lawyer joke?  It’s about an attorney who writes a really fascinating legal blog!  But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “uneasy.” While blogging can be a terrific law firm marketing tool,...
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Event PR Lets this Publicist Soar

Oct 17, 2011 The PR Edge

I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster.  But, if you asked what my favorite hat has been (aside from the fabulous blue...
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