Category: The PR Edge

Articles by Epoch5

How search engines work: some SEO strategies that won’t help your search ranking

Sep 9, 2011 The PR Edge

Search engines keep getting smarter.  In fact, they make some of the SEO “tricks” used to fool them into improving rankings seem plain dumb.  There’s no real mystery to improving your search rank, but there are some definite do’s and don’ts for using SEO effectively. ...
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Jerry Lewis not on your not-for-profit fundraising team? Try these tips to planning a successful fundraising event

Aug 11, 2011 The PR Edge

Jerry Lewis wrote the book on the celebrity spokesperson for charities. So, with last week’s news that the King of Comedy has retired as chairman of the Muscular Dystrophy Association and the face of its Labor Day Telethon, a lengthy chapter in philanthropic history...
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Using LinkedIn to maximize your business network

Aug 4, 2011 The PR Edge, The Social Network

As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network.  Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools....
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Marketing Strategies: In a recession, keep promoting, keep marketing and keep selling

Jul 19, 2011 The PR Edge

Our public relations firm is often asked whether it’s smarter to market more aggressively during a recession or not.  Our answer is yes, mainly because economic downturns offer a unique opportunity to gain ground on competitors and pose the threat of falling back in...
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RIP The Times’s “Week in Review”

Jul 5, 2011 Media Observer, The PR Edge

My world spun slightly out of orbit last week when The New York Times’s “Week in Review” was recast as the “Sunday Review.” Apparently succumbing to the influence of opinion-dominated cable TV, blogs and social media, the revamped section now devotes much more of its...
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The Art of Coffee Talk

Jun 22, 2011 The PR Edge, Who’s Making News?

Making small talk is part of my DNA. But, despite thousands of impromptu encounters during my 20-year public relations career, invitations to events where professionals meet and mingle do occasionally produce some uneasiness. Thankfully, my best PR skills kick in and...
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