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PR Insights Video Library

    • What is reputation management
      and why is it so important?
    • How important are strong contracts
      to media relations success?
    • Why are special events an important
      part of the marketing mix?


    • Does a Long Island-based PR firm
      offer advantages in this market?
    • Why is effective community relations
      so important to a project’s success?
    • Should you voluntarily disclose
      a controversial issue?


    • What is the publicist’s role in the
      interview and reporting process?
    • How do you get great publicity
      for your special event?
    • Does Long Island pose any special challenges versus other markets?


    • What are some core approaches
      in a community relations campaign?
    • What are some key guidelines
      for effective crisis communications?
    • What are the best ways to pitch media
      on covering your client?


  • Why is the positioning of your special
    event so important?
  • Why are Long Island knowledge
    and contacts so important?
  • What are some of the keys to directly engaging with stakeholders?