Not Your Dad’s Word-of-Mouth Marketing

Not Your Dad’s Word-of-Mouth Marketing

Just look at word of mouth now! For eons, marketers like myself have preached that word of mouth is the most powerful way to drive interest in brands, motivate sales and create loyalty. But creating programs with strong impact that don’t break the bank has always been...
Facebook and Politics

Facebook and Politics

The last Presidential election, Obama owned the Internet, but not so next year.  An article in this week’s New York Times shows how Republicans have caught up with Democrats in using technology and social networks.  Before you know it, we may be deciding our next...
Getting the Picture…

Getting the Picture…

According to Reuters, some 327 million royal wedding-related pictures will be taken on digital cameras next week when Britain’s Prince William ties the knot with girlfriend Kate Middleton. The article goes on to say that half the photographers at Charles and Diana’s...
6 Social Media Tips for Small Business

6 Social Media Tips for Small Business

Mashable says that no matter how large or small your company, social media offers unique opportunities. Social media programs, like those offered by our Long Island public relations firm, Epoch 5 Public Relations, are enhanced when clients follow these six great tips:...
March Madness: A Social Media Slam Dunk

March Madness: A Social Media Slam Dunk

Once just a national phenomenon, March Madness today is also an online sensation. As with so many major live events today, enthusiasts, as well as casual followers, not only watch on television, but also tune in on their laptops, cell phones, tablets, and other...