Category: Who’s Making News?

Articles by dbipes

Reputation management reversal for Jersey Shore’s ‘The Situation’ proves protecting brand image trumps wide product PR on MTV

Aug 18, 2011 Media Observer, Who’s Making News?

Let me make sure I read the headline correctly.  Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation?  And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of...
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Consumer research on a limb: Domino’s Pizza launches ‘Instant Reviews’ program in Times Square

Jul 28, 2011 Who’s Making News?

Being a Long Islander means never having to say, as many of my expatriate friends do, “I can’t find any decent pizza around here.”  I’m no pizza snob, but I’m always amazed that anyone in the New York City area actually orders Domino’s. So what do you do when you’re...
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Netflix price increase offers PR lessons

Jul 26, 2011 The Social Network, Who’s Making News?

Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are.  Facebook, Twitter, and most other social networking sites have been available for about five years.  We’re living in the infancy...
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The tweet that launched a presidential campaign

Jul 12, 2011 The Social Network, Who’s Making News?

Here’s the thing about social media and the interminable presidential election cycles — by the time voting happens 15 months from now, we’ll be talking about digital strategies that aren’t even around today. President Obama wasted no time last week in embracing...
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New on the ‘Net: Zuckerberg gives new meaning to “FACEbook”

Jul 7, 2011 Who’s Making News?

Just last week, Google launched its new social media platform, Google+, with a host of enhanced features, including video chat. So, it was no surprise when days later Facebook CEO Mark Zuckerberg teased that he was about to unveil “something awesome.” Yesterday,...
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Today’s search results: Google and anti-trust

Jun 24, 2011 Who’s Making News?

Guess what topic spiked on Google search today? Google’s own confirmation that the Federal Trade Commission has opened an antitrust investigation into its practices related to its search and advertising services. The Google blog post made a strong defense against...
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