Aug 18, 2011 | Media Observer, Who’s Making News?
Let me make sure I read the headline correctly. Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation? And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of...
Jul 5, 2011 | Media Observer, The PR Edge
My world spun slightly out of orbit last week when The New York Times’s “Week in Review” was recast as the “Sunday Review.” Apparently succumbing to the influence of opinion-dominated cable TV, blogs and social media, the revamped section now devotes much more of its...
Jun 20, 2011 | Media Observer, The PR Edge
Any savvy spokesperson would agree that often in media interviews, silence is golden. But, even the most seasoned spokesperson or media-trained interviewee can trip up when he or she is on the media hot seat. Two pitfalls that frequently get interviewees into trouble...
Jun 7, 2011 | Media Observer, The Social Network
Corporate communications, marketing and public relations professionals are constantly hunting for helpful industry news and the latest marketing tools. In addition to traditional sources, Facebook, Twitter, LinkedIn and other social media offer new channels to tap...
May 27, 2011 | Media Observer, The PR Edge
Epoch 5 sets up hundreds of client interviews with the media each year. But, like other PR professionals, sometimes we’re at the mercy of factors that result in a client’s comments not “making” the story. While situations arise that are out of the publicist’s...
May 12, 2011 | Media Observer, The PR Edge
Has our obsession with electronic devices become more alienating to family relationships than even the teen years? And what are the implications for client/customer relationships? Alex Williams’s cover story “Quality Time, Refined,” in the Style Section of The New...
