Articles by Epoch5

Create community support for your important project

Oct 8, 2014 PR Insights

Why is effective community relations so important to a project’s success? What are some core approaches in a community relations campaign? What are some of the keys to directly engaging with stakeholders? View all PR Insight...
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Client News

Oct 7, 2014 Client News

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PR and journalism blur in the digital Wild West

Oct 3, 2014 The Social Network, Who’s Making News?

The Internet has become a place where the definitions of journalism and public relations have blurred.  Professional journalists, PR practitioners, citizen journalists, bloggers, casual posters and others offering “user-generated” content are increasingly sharing the...
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Media pitching faux pas: duck stories that are DOA

Oct 2, 2014 Media Observer, The PR Edge

I must have made a thousand media pitches in my 30 years in corporate communications and PR media relations.  There are many keys to successful media pitching, starting with a bona fide story that meets the media’s objective of reporting timely, interesting and useful...
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Long Island media bigs bare all in PR panel romp

Oct 1, 2014 Media Observer

While businesses face challenges that seem to change daily, one constant for most businesses is that visibility created by good media coverage will drive sales and attract clients. Epoch 5 President Katherine Heaviside recently moderated a media panel that offered...
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