Articles by Epoch5

My sympathies to Rip Van Winkle

Jun 2, 2011 The PR Edge

Everyday we hear more jarring statistics or anecdotes showing how integral on-line channels are to reaching consumers and influencing stakeholders. Sometimes I feel akin to Rip Van Winkle, who awoke after a 20-year sleep to a changed world. Perhaps the most...
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So, why weren’t my quotes in the story?

May 27, 2011 Media Observer, The PR Edge

Epoch 5 sets up hundreds of client interviews with the media each year.  But, like other PR professionals, sometimes we’re at the mercy of factors that result in a client’s comments not “making” the story. While situations arise that are out of the publicist’s...
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Social Media, a Lifeline for Survivors and Worried Loved Ones

May 25, 2011 The Social Network, Who’s Making News?

With this week’s tornadoes in the Midwest, social media again demonstrated how it’s not only a source for real-time, front-line information, but is also a lifeline in times of natural disasters…not to mention an instant link connecting survivors with worried loved...
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New on the ‘Net: Yahoo E-Mail Facelift

May 24, 2011 Who’s Making News?

Who’s ready for a Yahoo e-mail update? Announced today, Yahoo will give its e-mail users an overdue facelift in an attempt to make it more appealing to people who are increasingly using alternatives such as Facebook, Twitter, and Google.  Yahoo is counting on the...
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Donald Trump elected president of buzz and spin

May 17, 2011 Who’s Making News?

O.K.  So now that Donald Trump has quit the race for president, he can go back to his real job – commander in chief of publicity, buzz and spin. Yes, I admit that “The Donald” makes me cringe when he abuses and misuses public relations tactics to keep the spotlight...
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