Jun 20, 2011 | Media Observer, The PR Edge
Any savvy spokesperson would agree that often in media interviews, silence is golden. But, even the most seasoned spokesperson or media-trained interviewee can trip up when he or she is on the media hot seat. Two pitfalls that frequently get interviewees into trouble...
Jun 9, 2011 | The PR Edge
Scanning the entertainment headlines yesterday I saw that four-time Emmy Award winner Edie Falco said she has an ambivalent relationship with awards. Falco had recently received her first Tony Award nomination. It got me thinking about awards and their value. Sure,...
Jun 2, 2011 | The PR Edge
Everyday we hear more jarring statistics or anecdotes showing how integral on-line channels are to reaching consumers and influencing stakeholders. Sometimes I feel akin to Rip Van Winkle, who awoke after a 20-year sleep to a changed world. Perhaps the most...
May 27, 2011 | Media Observer, The PR Edge
Epoch 5 sets up hundreds of client interviews with the media each year. But, like other PR professionals, sometimes we’re at the mercy of factors that result in a client’s comments not “making” the story. While situations arise that are out of the publicist’s...
May 12, 2011 | Media Observer, The PR Edge
Has our obsession with electronic devices become more alienating to family relationships than even the teen years? And what are the implications for client/customer relationships? Alex Williams’s cover story “Quality Time, Refined,” in the Style Section of The New...
May 10, 2011 | The PR Edge, The Social Network
Blogging is becoming more and more popular. But what’s the point of blogging when no one is reading? Think of blogging as a concert and you are the musician; you perform to entertain your viewers. Chris Brogan suggests a few ways to effectively perform your blog:...
