Category: Media Observer

Articles by Epoch5

Editors to pitching pros: KO the hype and hard sell

Oct 5, 2016 Media Observer, Who’s Making News?

Newsday’s auditorium was recently the scene of a lively discussion on a topic that is near and dear to public relations professionals: how to successfully pitch media on stories that are important to their organization. “Expert Tips for Great Media...
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Media pitching faux pas: duck stories that are DOA

Oct 2, 2014 Media Observer, The PR Edge

I must have made a thousand media pitches in my 30 years in corporate communications and PR media relations.  There are many keys to successful media pitching, starting with a bona fide story that meets the media’s objective of reporting timely, interesting and useful...
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Long Island media bigs bare all in PR panel romp

Oct 1, 2014 Media Observer

While businesses face challenges that seem to change daily, one constant for most businesses is that visibility created by good media coverage will drive sales and attract clients. Epoch 5 President Katherine Heaviside recently moderated a media panel that offered...
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Crisis Management Calls for Creativity and Unconventional Tactics to Avoid Damaged Reputations

Mar 27, 2012 Media Observer, The PR Edge

Crisis communications is not a one-size fits all activity — it’s neither art nor science.  In fact, crises are so diverse, as are the organizations that are impacted, that solutions by necessity require creativity and unconventional tactics to counter potential...
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Occupy Wall Street ‘Protest PR’: The Revolution Will Be Televised!

Nov 18, 2011 Long Island PR Watch, Media Observer

After two months, Occupy Wall Street’s reputation is at a turning point — their “protest PR” skills hold the key to the grassroots movement’s future.  Frankly, I got their message about economic inequality and the 99 percent in the first week.  Yet, many of us feel...
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Defining PR in the Digital Age: Where Publicists and Journalists Merge

Sep 26, 2011 Media Observer

The Internet has redefined both journalism and public relations.  In a little more than a decade, both disciplines have changed drastically and, one could argue, have become increasingly aligned. Defining PR in the digital age is especially tricky: just as anyone who...
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