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The PR Edge

Optimize Your Content For Social Discovery

Mashable writes that since take-off of search, publishers have turned to search engine optimization (SEO) to grow their audience and expose their content. SEO is keeping Google users well fed with meta data, keyword repetition, internal linking and more. At Epoch 5, our Long Island Public Relations firm, we work with our clients to optimize… more

5 More Tips to Improve Your Facebook Postings

Mashable says that keeping an up-to-date social media presence is key to promoting a brand image. At our Long Island Public Relations firm, we encourage our clients to create a Facebook page for their business. As part of our services, Epoch 5 manages consistent, relevant updates and posts for your brand…. more

Improve Your Facebook Postings

The higher up in your News Feed, the better! Mashable explains that keeping an up-to-date social media presence is key to a brands image. But – Just because you’re posting on your Facebook Wall, doesn’t mean the content is relevant. The most recent and relevant activity on any Facebook… more

Going Green Is Good PR

Going green is good public relations. Just ask Walmart, which found a clever way to “Save Money, Live Better” that doesn’t just echo the mega-retailer’s tagline. Walmart recently reported that its California operations eliminated more than 80 percent of its waste that would otherwise end up in landfills. The… more

The People Of Japan Need Our Help

Here’s how you can help support relief efforts by the simple click of your mouse on your favorite social media website, or even a quick text from your mobile phone! ABC recently reported that technology companies across the Web are stepping up to support relief efforts in the area. Through gaming,… more

Does social media sell stuff?

You bet — studies show that consumers buy the brands they follow on social media. Digiday:Daily recently reported that brands are far too timid on Facebook, Twitter and other social outlets of doing what people expect them to do: sell stuff. Is social media just for people talking… more

Charlie Sheen: Public Relations Disaster or Master of Reputation Management?

Is Charlie Sheen a PR genius…or a PR nightmare?  Ask a reputation management expert and he’ll likely say Sheen has driven his career into a ditch. Epoch 5 Public Relations, our Long Island public relations firm, would likely prescribe a strong dose of crisis management. But, ask a branding expert and,… more

r u redy 2 c ths

“E-Mail Gets an Instant Makeover” in the December 21st edition of The New York Times reports that using e-mail is a sign that you are sliding downhill into old age – which could be anyone over 25 these days. Texting has become the communication medium of choice for those… more

The Power of “Thank You”

Giving thanks at the Thanksgiving table is usually reserved for the big things in life – health, family togetherness, and the successes of the year.  But often it’s the small things that just make life easier that miss our “thank you” list.  As we’re driving in stop-and-go traffic… more

New Beginnings in September

Happy New Year!  It’s September – the real start of the New Year.  While watching the ball drop on a cold winter’s night is the official launch, it’s actually those first crisp September days that give us the feeling we have a chance at a new start.  September… more

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