Category: The PR Edge

Articles by Epoch5

Let me be perfectly clear…

Jun 20, 2011 Media Observer, The PR Edge

Any savvy spokesperson would agree that often in media interviews, silence is golden. But, even the most seasoned spokesperson or media-trained interviewee can trip up when he or she is on the media hot seat. Two pitfalls that frequently get interviewees into trouble...
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And the Winner is… You

Jun 9, 2011 The PR Edge

Scanning the entertainment headlines yesterday I saw that four-time Emmy Award winner Edie Falco said she has an ambivalent relationship with awards. Falco had recently received her first Tony Award nomination. It got me thinking about awards and their value. Sure,...
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My sympathies to Rip Van Winkle

Jun 2, 2011 The PR Edge

Everyday we hear more jarring statistics or anecdotes showing how integral on-line channels are to reaching consumers and influencing stakeholders. Sometimes I feel akin to Rip Van Winkle, who awoke after a 20-year sleep to a changed world. Perhaps the most...
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So, why weren’t my quotes in the story?

May 27, 2011 Media Observer, The PR Edge

Epoch 5 sets up hundreds of client interviews with the media each year.  But, like other PR professionals, sometimes we’re at the mercy of factors that result in a client’s comments not “making” the story. While situations arise that are out of the publicist’s...
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Is “reach out and touch someone” dead?

May 12, 2011 Media Observer, The PR Edge

Has our obsession with electronic devices become more alienating to family relationships than even the teen years?  And what are the implications for client/customer relationships? Alex Williams’s cover story “Quality Time, Refined,” in the Style Section of The New...
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Giving your best performance on the blogging stage

May 10, 2011 The PR Edge, The Social Network

Blogging is becoming more and more popular. But what’s the point of blogging when no one is reading? Think of blogging as a concert and you are the musician; you perform to entertain your viewers. Chris Brogan suggests a few ways to effectively perform your blog:    ...
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