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The Social Network

PR and journalism blur in the digital Wild West

The Internet has become a place where the definitions of journalism and public relations have blurred.  Professional journalists, PR practitioners, citizen journalists, bloggers, casual posters and others offering “user-generated” content are increasingly sharing the same digital space with powerful connections to key communities. Traditional media, especially daily and… more

Most Viewed: KONY 2012 Raises Social Media’s Role as Change Agent

“Viral” has taken on new meaning with KONY 2012, the video campaign designed to stop the crimes of an African warlord whose particular form of terror is to kidnap children and turn them into soldiers and sex slaves. First uploaded on March 5, it had 70 million views six… more

Gatsby Would Be Proud

If I were to list the perks of public relations, high on the list would be invitations to really great parties — parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on Long… more

Using LinkedIn to maximize your business network

As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network.  Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools. Simple as these tips might… more

Netflix price increase offers PR lessons

Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are.  Facebook, Twitter, and most other social networking sites have been available for about five years.  We’re living in the infancy of this new force and… more

To drive customer traffic, digital marketers turn to on-line sweepstakes

Many traditional marketing mainstays — such as sweepstakes, quizzes and contests — have been reborn in digital formats. Social media channels such as Facebook are ready-made for these fun, interactive marketing campaigns. Remember Publisher’s Clearing House and its Prize Patrol, which traveled the country surprising winners with champagne,… more

The tweet that launched a presidential campaign

Here’s the thing about social media and the interminable presidential election cycles — by the time voting happens 15 months from now, we’ll be talking about digital strategies that aren’t even around today. President Obama wasted no time last week in embracing a new social media tack when… more

New on the ‘Net: Google’s Gone Social!

According to Daily Dog, the largest search engine on the web has decided to take a stab at Social Media. On Tuesday, Google announced its new online project, Google+ , which integrates the power of social sharing and the web. For years, Google has been connecting people with… more

Manners Matter

My mother regularly dispensed practical advice, much of which stemmed from her dedication to common courtesy.  From “Always say ‘please’ and ‘thank you’” to “If you don’t have anything nice to say, don’t say it,” my mother took great pride in doing her part to civilize the next… more

New on the ‘Net: LinkedIn Today Debuts

Corporate communications, marketing and public relations professionals are constantly hunting for helpful industry news and the latest marketing tools.  In addition to traditional sources, Facebook, Twitter, LinkedIn and other social media offer new channels to tap into current news and trends. Now, there’s another way to get news… more

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