Articles by Epoch5

Adelphi president a prime example of multi-talented Long Island CEOs

Nov 1, 2011 Long Island PR Watch, Who’s Making News?

Long Island’s CEOs are a talented group – from writers to musicians to painters, this is one accomplished, creative cohort.  Adelphi University President Robert Scott is a prime example.  I recently previewed a show of his photography at the Great Neck Arts Council...
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Writing legal blogs that steer clear of legalese

Oct 25, 2011 The PR Edge

So did you hear the latest lawyer joke?  It’s about an attorney who writes a really fascinating legal blog!  But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “uneasy.” While blogging can be a terrific law firm marketing tool,...
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Connecting with Media Covering Long Island is the Key to Telling Your Story

Oct 21, 2011 Long Island PR Watch

A survey about 30 years ago proved what we had suspected — more Long Islanders thought Ed Koch was the mayor of Long Island and that the only things happening on Long Island were murders or arson.  That led some community and business leaders on Long Island to...
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Event PR Lets this Publicist Soar

Oct 17, 2011 The PR Edge

I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster.  But, if you asked what my favorite hat has been (aside from the fabulous blue...
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Defining PR in the Digital Age: Where Publicists and Journalists Merge

Sep 26, 2011 Media Observer

The Internet has redefined both journalism and public relations.  In a little more than a decade, both disciplines have changed drastically and, one could argue, have become increasingly aligned. Defining PR in the digital age is especially tricky: just as anyone who...
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