Articles by Epoch5

Consumer research on a limb: Domino’s Pizza launches ‘Instant Reviews’ program in Times Square

Jul 28, 2011 Who’s Making News?

Being a Long Islander means never having to say, as many of my expatriate friends do, “I can’t find any decent pizza around here.”  I’m no pizza snob, but I’m always amazed that anyone in the New York City area actually orders Domino’s. So what do you do when you’re...
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Netflix price increase offers PR lessons

Jul 26, 2011 The Social Network, Who’s Making News?

Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are.  Facebook, Twitter, and most other social networking sites have been available for about five years.  We’re living in the infancy...
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To drive customer traffic, digital marketers turn to on-line sweepstakes

Jul 19, 2011 The Social Network

Many traditional marketing mainstays — such as sweepstakes, quizzes and contests — have been reborn in digital formats. Social media channels such as Facebook are ready-made for these fun, interactive marketing campaigns. Remember Publisher’s Clearing House and its...
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Marketing Strategies: In a recession, keep promoting, keep marketing and keep selling

Jul 19, 2011 The PR Edge

Our public relations firm is often asked whether it’s smarter to market more aggressively during a recession or not.  Our answer is yes, mainly because economic downturns offer a unique opportunity to gain ground on competitors and pose the threat of falling back in...
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The tweet that launched a presidential campaign

Jul 12, 2011 The Social Network, Who’s Making News?

Here’s the thing about social media and the interminable presidential election cycles — by the time voting happens 15 months from now, we’ll be talking about digital strategies that aren’t even around today. President Obama wasted no time last week in embracing...
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