Oct 5, 2016 | Media Observer, Who’s Making News?
Newsday’s auditorium was recently the scene of a lively discussion on a topic that is near and dear to public relations professionals: how to successfully pitch media on stories that are important to their organization. “Expert Tips for Great Media...
Oct 2, 2014 | Media Observer, The PR Edge
I must have made a thousand media pitches in my 30 years in corporate communications and PR media relations. There are many keys to successful media pitching, starting with a bona fide story that meets the media’s objective of reporting timely, interesting and useful...
Oct 1, 2014 | Media Observer
While businesses face challenges that seem to change daily, one constant for most businesses is that visibility created by good media coverage will drive sales and attract clients. Epoch 5 President Katherine Heaviside recently moderated a media panel that offered...
Mar 27, 2012 | Media Observer, The PR Edge
Crisis communications is not a one-size fits all activity — it’s neither art nor science. In fact, crises are so diverse, as are the organizations that are impacted, that solutions by necessity require creativity and unconventional tactics to counter potential...
Nov 18, 2011 | Long Island PR Watch, Media Observer
After two months, Occupy Wall Street’s reputation is at a turning point — their “protest PR” skills hold the key to the grassroots movement’s future. Frankly, I got their message about economic inequality and the 99 percent in the first week. Yet, many of us feel...
Sep 26, 2011 | Media Observer
The Internet has redefined both journalism and public relations. In a little more than a decade, both disciplines have changed drastically and, one could argue, have become increasingly aligned. Defining PR in the digital age is especially tricky: just as anyone who...
