Oct 3, 2014 The Social Network, Who’s Making News?
The Internet has become a place where the definitions of journalism and public relations have blurred. Professional journalists, PR practitioners, citizen journalists, bloggers, casual posters and others offering “user-generated” content are increasingly sharing the...
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Mar 13, 2012 The Social Network, Who’s Making News?
“Viral” has taken on new meaning with KONY 2012, the video campaign designed to stop the crimes of an African warlord whose particular form of terror is to kidnap children and turn them into soldiers and sex slaves. First uploaded on March 5, it had 70 million...
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Aug 24, 2011 The Social Network, Who’s Making News?
If I were to list the perks of public relations, high on the list would be invitations to really great parties — parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on...
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Aug 4, 2011 The PR Edge, The Social Network
As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network. Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools....
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Jul 26, 2011 The Social Network, Who’s Making News?
Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are. Facebook, Twitter, and most other social networking sites have been available for about five years. We’re living in the infancy...
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Jul 19, 2011 The Social Network
Many traditional marketing mainstays — such as sweepstakes, quizzes and contests — have been reborn in digital formats. Social media channels such as Facebook are ready-made for these fun, interactive marketing campaigns. Remember Publisher’s Clearing House and its...
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