King Kullen Helps Raise Over $38,000 for Long Island Cares/Harry Chapin Food Bank Through “Check Out Hunger” Campaign
(Contact: Epoch 5 Public Relations ) Bethpage, NY – King Kullen, America’s First Supermarket, recently came to the aid of Long Islanders in need by hosting a “Check Out Hunger” campaign in its stores, raising $38,012. The money was donated to the Long Island...READ ARTICLE
Occupy Wall Street ‘Protest PR’: The Revolution Will Be Televised!
After two months, Occupy Wall Street’s reputation is at a turning point — their “protest PR” skills hold the key to the grassroots movement’s future. Frankly, I got their message about economic inequality and the 99 percent in the first week. Yet, many of us feel...READ ARTICLE
Long Island Angel Network board members earning their wings
I never thought of long-time business friends like Bob Catell, Russ Artzt, Mike Faltischek, Larry Waldman, Andrew Hazen and Yacov Shamash as being angels. But, they have truly earned their wings — angel wings — while keeping their feet firmly planted here on Long...READ ARTICLE
Adelphi president a prime example of multi-talented Long Island CEOs
Long Island’s CEOs are a talented group – from writers to musicians to painters, this is one accomplished, creative cohort. Adelphi University President Robert Scott is a prime example. I recently previewed a show of his photography at the Great Neck Arts Council...READ ARTICLE
Writing legal blogs that steer clear of legalese
So did you hear the latest lawyer joke? It’s about an attorney who writes a really fascinating legal blog! But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “uneasy.” While blogging can be a terrific law firm marketing tool,...READ ARTICLE
Connecting with Media Covering Long Island is the Key to Telling Your Story
A survey about 30 years ago proved what we had suspected — more Long Islanders thought Ed Koch was the mayor of Long Island and that the only things happening on Long Island were murders or arson. That led some community and business leaders on Long Island to...READ ARTICLE
Event PR Lets this Publicist Soar
I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster. But, if you asked what my favorite hat has been (aside from the fabulous blue...READ ARTICLE
Defining PR in the Digital Age: Where Publicists and Journalists Merge
The Internet has redefined both journalism and public relations. In a little more than a decade, both disciplines have changed drastically and, one could argue, have become increasingly aligned. Defining PR in the digital age is especially tricky: just as anyone who...READ ARTICLE
How search engines work: some SEO strategies that won’t help your search ranking
Search engines keep getting smarter. In fact, they make some of the SEO “tricks” used to fool them into improving rankings seem plain dumb. There’s no real mystery to improving your search rank, but there are some definite do’s and don’ts for using SEO effectively. ...READ ARTICLE
Gatsby Would Be Proud
If I were to list the perks of public relations, high on the list would be invitations to really great parties — parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on...READ ARTICLE