Charlie Sheen: Public Relations Disaster or Master of Reputation Management?
Is Charlie Sheen a PR genius…or a PR nightmare? Ask a reputation management expert and he’ll likely say Sheen has driven his career into a ditch. Epoch 5 Public Relations, our Long Island public relations firm, would likely prescribe a strong dose of crisis...READ ARTICLE
r u redy 2 c ths
“E-Mail Gets an Instant Makeover” in the December 21st edition of The New York Times reports that using e-mail is a sign that you are sliding downhill into old age – which could be anyone over 25 these days. Texting has become the communication medium of choice for...READ ARTICLE
The Power of “Thank You”
Giving thanks at the Thanksgiving table is usually reserved for the big things in life – health, family togetherness, and the successes of the year. But often it’s the small things that just make life easier that miss our “thank you” list. As we’re driving in...READ ARTICLE
New Beginnings in September
Happy New Year! It’s September – the real start of the New Year. While watching the ball drop on a cold winter’s night is the official launch, it’s actually those first crisp September days that give us the feeling we have a chance at a new start. September...READ ARTICLE
How to Hire a PR Firm
There are good reasons to hire a public relations agency – the need for PR experience that you may not have, when a special project comes up, or after you downsize and require outside marketing assistance to take up the slack. Sometimes, however, hiring a public...READ ARTICLE
Newsday CEO profile delivers the Purolator message
Purolator International Inc. is the U.S. subsidiary of Canada’s largest parcel and freight delivery provider. Its president, John Costanzo, explains how this Epoch 5 client www.purolatorinternational.com, currently with revenues of $170-$200 million, expanded from 10...READ ARTICLE