Marketing Strategies: In a recession, keep promoting, keep marketing and keep selling
Our public relations firm is often asked whether it’s smarter to market more aggressively during a recession or not. Our answer is yes, mainly because economic downturns offer a unique opportunity to gain ground on competitors and pose the threat of falling back in...READ ARTICLE
The tweet that launched a presidential campaign
Here’s the thing about social media and the interminable presidential election cycles — by the time voting happens 15 months from now, we’ll be talking about digital strategies that aren’t even around today. President Obama wasted no time last week in embracing...READ ARTICLE
New on the ‘Net: Zuckerberg gives new meaning to “FACEbook”
Just last week, Google launched its new social media platform, Google+, with a host of enhanced features, including video chat. So, it was no surprise when days later Facebook CEO Mark Zuckerberg teased that he was about to unveil “something awesome.” Yesterday,...READ ARTICLE
RIP The Times’s “Week in Review”
My world spun slightly out of orbit last week when The New York Times’s “Week in Review” was recast as the “Sunday Review.” Apparently succumbing to the influence of opinion-dominated cable TV, blogs and social media, the revamped section now devotes much more of its...READ ARTICLE
New on the ‘Net: Google’s Gone Social!
According to Daily Dog, the largest search engine on the web has decided to take a stab at Social Media. On Tuesday, Google announced its new online project, Google+ , which integrates the power of social sharing and the web. For years, Google has been connecting...READ ARTICLE
Manners Matter
My mother regularly dispensed practical advice, much of which stemmed from her dedication to common courtesy. From “Always say ‘please’ and ‘thank you’” to “If you don’t have anything nice to say, don’t say it,” my mother took great pride in doing her part to...READ ARTICLE
Today’s search results: Google and anti-trust
Guess what topic spiked on Google search today? Google’s own confirmation that the Federal Trade Commission has opened an antitrust investigation into its practices related to its search and advertising services. The Google blog post made a strong defense against...READ ARTICLE
The Art of Coffee Talk
Making small talk is part of my DNA. But, despite thousands of impromptu encounters during my 20-year public relations career, invitations to events where professionals meet and mingle do occasionally produce some uneasiness. Thankfully, my best PR skills kick in and...READ ARTICLE
Let me be perfectly clear…
Any savvy spokesperson would agree that often in media interviews, silence is golden. But, even the most seasoned spokesperson or media-trained interviewee can trip up when he or she is on the media hot seat. Two pitfalls that frequently get interviewees into trouble...READ ARTICLE
And the Winner is… You
Scanning the entertainment headlines yesterday I saw that four-time Emmy Award winner Edie Falco said she has an ambivalent relationship with awards. Falco had recently received her first Tony Award nomination. It got me thinking about awards and their value. Sure,...READ ARTICLE