New on the ‘Net: Google’s Gone Social!
According to Daily Dog, the largest search engine on the web has decided to take a stab at Social Media. On Tuesday, Google announced its new online project, Google+ , which integrates the power of social sharing and the web. For years, Google has been connecting...READ ARTICLE
Manners Matter
My mother regularly dispensed practical advice, much of which stemmed from her dedication to common courtesy. From “Always say ‘please’ and ‘thank you’” to “If you don’t have anything nice to say, don’t say it,” my mother took great pride in doing her part to...READ ARTICLE
Today’s search results: Google and anti-trust
Guess what topic spiked on Google search today? Google’s own confirmation that the Federal Trade Commission has opened an antitrust investigation into its practices related to its search and advertising services. The Google blog post made a strong defense against...READ ARTICLE
The Art of Coffee Talk
Making small talk is part of my DNA. But, despite thousands of impromptu encounters during my 20-year public relations career, invitations to events where professionals meet and mingle do occasionally produce some uneasiness. Thankfully, my best PR skills kick in and...READ ARTICLE
Let me be perfectly clear…
Any savvy spokesperson would agree that often in media interviews, silence is golden. But, even the most seasoned spokesperson or media-trained interviewee can trip up when he or she is on the media hot seat. Two pitfalls that frequently get interviewees into trouble...READ ARTICLE
And the Winner is… You
Scanning the entertainment headlines yesterday I saw that four-time Emmy Award winner Edie Falco said she has an ambivalent relationship with awards. Falco had recently received her first Tony Award nomination. It got me thinking about awards and their value. Sure,...READ ARTICLE
New on the ‘Net: LinkedIn Today Debuts
Corporate communications, marketing and public relations professionals are constantly hunting for helpful industry news and the latest marketing tools. In addition to traditional sources, Facebook, Twitter, LinkedIn and other social media offer new channels to tap...READ ARTICLE
My sympathies to Rip Van Winkle
Everyday we hear more jarring statistics or anecdotes showing how integral on-line channels are to reaching consumers and influencing stakeholders. Sometimes I feel akin to Rip Van Winkle, who awoke after a 20-year sleep to a changed world. Perhaps the most...READ ARTICLE
So, why weren’t my quotes in the story?
Epoch 5 sets up hundreds of client interviews with the media each year. But, like other PR professionals, sometimes we’re at the mercy of factors that result in a client’s comments not “making” the story. While situations arise that are out of the publicist’s...READ ARTICLE
Social Media, a Lifeline for Survivors and Worried Loved Ones
With this week’s tornadoes in the Midwest, social media again demonstrated how it’s not only a source for real-time, front-line information, but is also a lifeline in times of natural disasters…not to mention an instant link connecting survivors with worried loved...READ ARTICLE