March Madness: A Social Media Slam Dunk

Once just a national phenomenon, March Madness today is also an online sensation. As with so many major live events today, enthusiasts, as well as casual followers, not only watch on television, but also tune in on their laptops, cell phones, tablets, and other...
READ ARTICLE

Optimize Your Content For Social Discovery

Mashable writes that since take-off of search, publishers have turned to search engine optimization (SEO) to grow their audience and expose their content. SEO is keeping Google users well fed with meta data, keyword repetition, internal linking and more. At Epoch 5,...
READ ARTICLE

Improve Your Facebook Postings

The higher up in your News Feed, the better! Mashable explains that keeping an up-to-date social media presence is key to a brands image. But – Just because you’re posting on your Facebook Wall, doesn’t mean the content is relevant. The most recent and relevant...
READ ARTICLE

Going Green Is Good PR

Going green is good public relations. Just ask Walmart, which found a clever way to “Save Money, Live Better” that doesn’t just echo the mega-retailer’s tagline. Walmart recently reported that its California operations eliminated more than 80 percent of its waste that...
READ ARTICLE

Does social media sell stuff?

You bet — studies show that consumers buy the brands they follow on social media. Digiday:Daily recently reported that brands are far too timid on Facebook, Twitter and other social outlets of doing what people expect them to do: sell stuff. Is social media just for...
READ ARTICLE