Oct 10, 2016 | Take 5 Blog, The PR Edge
Epoch 5 President Katherine Heaviside recently penned an article for the trade publication Insurance Advocate in which she described the importance of engaging professional crisis communications experts: By Katherine Heaviside Here’s how it usually works. You’re...
Mar 30, 2016 | The PR Edge
What are the odds your organization will have a full-blown crisis that could hurt your good reputation or even destroy your business? Well, based on the near-daily calls our firm gets for crisis communications services, the chances seem pretty good. So, are you one of...
Oct 2, 2014 | Media Observer, The PR Edge
I must have made a thousand media pitches in my 30 years in corporate communications and PR media relations. There are many keys to successful media pitching, starting with a bona fide story that meets the media’s objective of reporting timely, interesting and useful...
Mar 27, 2012 | Media Observer, The PR Edge
Crisis communications is not a one-size fits all activity — it’s neither art nor science. In fact, crises are so diverse, as are the organizations that are impacted, that solutions by necessity require creativity and unconventional tactics to counter potential...
Oct 25, 2011 | The PR Edge
So did you hear the latest lawyer joke? It’s about an attorney who writes a really fascinating legal blog! But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “uneasy.” While blogging can be a terrific law firm marketing tool,...
Oct 17, 2011 | The PR Edge
I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster. But, if you asked what my favorite hat has been (aside from the fabulous blue...
