Articles by Epoch5

How search engines work: some SEO strategies that won’t help your search ranking

Sep 9, 2011 The PR Edge

Search engines keep getting smarter.  In fact, they make some of the SEO “tricks” used to fool them into improving rankings seem plain dumb.  There’s no real mystery to improving your search rank, but there are some definite do’s and don’ts for using SEO effectively. ...
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Gatsby Would Be Proud

Aug 24, 2011 The Social Network, Who’s Making News?

If I were to list the perks of public relations, high on the list would be invitations to really great parties — parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on...
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Reputation management reversal for Jersey Shore’s ‘The Situation’ proves protecting brand image trumps wide product PR on MTV

Aug 18, 2011 Media Observer, Who’s Making News?

Let me make sure I read the headline correctly.  Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation?  And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of...
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Jerry Lewis not on your not-for-profit fundraising team? Try these tips to planning a successful fundraising event

Aug 11, 2011 The PR Edge

Jerry Lewis wrote the book on the celebrity spokesperson for charities. So, with last week’s news that the King of Comedy has retired as chairman of the Muscular Dystrophy Association and the face of its Labor Day Telethon, a lengthy chapter in philanthropic history...
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Using LinkedIn to maximize your business network

Aug 4, 2011 The PR Edge, The Social Network

As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network.  Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools....
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