Going Green Is Good PR
Going green is good public relations. Just ask Walmart, which found a clever way to “Save Money, Live Better” that doesn’t just echo the mega-retailer’s tagline. Walmart recently reported that its California operations eliminated more than 80 percent of its waste that...READ ARTICLE
The People Of Japan Need Our Help
Here’s how you can help support relief efforts by the simple click of your mouse on your favorite social media website, or even a quick text from your mobile phone! ABC recently reported that technology companies across the Web are stepping up to support relief...READ ARTICLE
Japanese Earthquake Shows Social Media as a Lifeline in Disasters
The first images to emerge within minutes of our world’s most recent natural disasters, first in Haiti and now in Japan, are eyewitness photos and videos delivered to the world via social networking sites, well ahead of most cable and wire news services and public...READ ARTICLE
Does social media sell stuff?
You bet — studies show that consumers buy the brands they follow on social media. Digiday:Daily recently reported that brands are far too timid on Facebook, Twitter and other social outlets of doing what people expect them to do: sell stuff. Is social media just for...READ ARTICLE
Charlie Sheen: Public Relations Disaster or Master of Reputation Management?
Is Charlie Sheen a PR genius…or a PR nightmare? Ask a reputation management expert and he’ll likely say Sheen has driven his career into a ditch. Epoch 5 Public Relations, our Long Island public relations firm, would likely prescribe a strong dose of crisis...READ ARTICLE
r u redy 2 c ths
“E-Mail Gets an Instant Makeover” in the December 21st edition of The New York Times reports that using e-mail is a sign that you are sliding downhill into old age – which could be anyone over 25 these days. Texting has become the communication medium of choice for...READ ARTICLE
The Power of “Thank You”
Giving thanks at the Thanksgiving table is usually reserved for the big things in life – health, family togetherness, and the successes of the year. But often it’s the small things that just make life easier that miss our “thank you” list. As we’re driving in...READ ARTICLE
New Beginnings in September
Happy New Year! It’s September – the real start of the New Year. While watching the ball drop on a cold winter’s night is the official launch, it’s actually those first crisp September days that give us the feeling we have a chance at a new start. September...READ ARTICLE
How to Hire a PR Firm
There are good reasons to hire a public relations agency – the need for PR experience that you may not have, when a special project comes up, or after you downsize and require outside marketing assistance to take up the slack. Sometimes, however, hiring a public...READ ARTICLE
Newsday CEO profile delivers the Purolator message
Purolator International Inc. is the U.S. subsidiary of Canada’s largest parcel and freight delivery provider. Its president, John Costanzo, explains how this Epoch 5 client www.purolatorinternational.com, currently with revenues of $170-$200 million, expanded from 10...READ ARTICLE