New on the ‘Net: LinkedIn Today Debuts
Corporate communications, marketing and public relations professionals are constantly hunting for helpful industry news and the latest marketing tools. In addition to traditional sources, Facebook, Twitter, LinkedIn and other social media offer new channels to tap...READ ARTICLE
My sympathies to Rip Van Winkle
Everyday we hear more jarring statistics or anecdotes showing how integral on-line channels are to reaching consumers and influencing stakeholders. Sometimes I feel akin to Rip Van Winkle, who awoke after a 20-year sleep to a changed world. Perhaps the most...READ ARTICLE
So, why weren’t my quotes in the story?
Epoch 5 sets up hundreds of client interviews with the media each year. But, like other PR professionals, sometimes we’re at the mercy of factors that result in a client’s comments not “making” the story. While situations arise that are out of the publicist’s...READ ARTICLE
Social Media, a Lifeline for Survivors and Worried Loved Ones
With this week’s tornadoes in the Midwest, social media again demonstrated how it’s not only a source for real-time, front-line information, but is also a lifeline in times of natural disasters…not to mention an instant link connecting survivors with worried loved...READ ARTICLE
New on the ‘Net: Yahoo E-Mail Facelift
Who’s ready for a Yahoo e-mail update? Announced today, Yahoo will give its e-mail users an overdue facelift in an attempt to make it more appealing to people who are increasingly using alternatives such as Facebook, Twitter, and Google. Yahoo is counting on the...READ ARTICLE
Donald Trump elected president of buzz and spin
O.K. So now that Donald Trump has quit the race for president, he can go back to his real job – commander in chief of publicity, buzz and spin. Yes, I admit that “The Donald” makes me cringe when he abuses and misuses public relations tactics to keep the spotlight...READ ARTICLE
Is “reach out and touch someone” dead?
Has our obsession with electronic devices become more alienating to family relationships than even the teen years? And what are the implications for client/customer relationships? Alex Williams’s cover story “Quality Time, Refined,” in the Style Section of The New...READ ARTICLE
Giving your best performance on the blogging stage
Blogging is becoming more and more popular. But what’s the point of blogging when no one is reading? Think of blogging as a concert and you are the musician; you perform to entertain your viewers. Chris Brogan suggests a few ways to effectively perform your blog:...READ ARTICLE
When the Flicks Come to Life
What a dramatic week – it’s been like watching nonstop reruns of potboilers, romances and disaster movies – only these were real. We had tragedy, intrigue, surprise finishes and even a kiss or two along the way. First we had the unspeakable tornadoes that ripped...READ ARTICLE
William and Kate are an online hit!
Fan or no fan, today’s royal nuptials were hard to miss. Here’s a quick media recap: Mashable reported that in the last 30 days there were 911,000 Tweets, 217,000 Facebook posts/status updates and 145,000 blog posts on Prince William and Kate’s wedding. Webtrends...READ ARTICLE