Event PR Lets this Publicist Soar
I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster. But, if you asked what my favorite hat has been (aside from the fabulous blue...READ ARTICLE
Defining PR in the Digital Age: Where Publicists and Journalists Merge
The Internet has redefined both journalism and public relations. In a little more than a decade, both disciplines have changed drastically and, one could argue, have become increasingly aligned. Defining PR in the digital age is especially tricky: just as anyone who...READ ARTICLE
How search engines work: some SEO strategies that won’t help your search ranking
Search engines keep getting smarter. In fact, they make some of the SEO “tricks” used to fool them into improving rankings seem plain dumb. There’s no real mystery to improving your search rank, but there are some definite do’s and don’ts for using SEO effectively. ...READ ARTICLE
Gatsby Would Be Proud
If I were to list the perks of public relations, high on the list would be invitations to really great parties — parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on...READ ARTICLE
Reputation management reversal for Jersey Shore’s ‘The Situation’ proves protecting brand image trumps wide product PR on MTV
Let me make sure I read the headline correctly. Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation? And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of...READ ARTICLE
Jerry Lewis not on your not-for-profit fundraising team? Try these tips to planning a successful fundraising event
Jerry Lewis wrote the book on the celebrity spokesperson for charities. So, with last week’s news that the King of Comedy has retired as chairman of the Muscular Dystrophy Association and the face of its Labor Day Telethon, a lengthy chapter in philanthropic history...READ ARTICLE
Using LinkedIn to maximize your business network
As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network. Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools....READ ARTICLE
Consumer research on a limb: Domino’s Pizza launches ‘Instant Reviews’ program in Times Square
Being a Long Islander means never having to say, as many of my expatriate friends do, “I can’t find any decent pizza around here.” I’m no pizza snob, but I’m always amazed that anyone in the New York City area actually orders Domino’s. So what do you do when you’re...READ ARTICLE
Netflix price increase offers PR lessons
Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are. Facebook, Twitter, and most other social networking sites have been available for about five years. We’re living in the infancy...READ ARTICLE
To drive customer traffic, digital marketers turn to on-line sweepstakes
Many traditional marketing mainstays — such as sweepstakes, quizzes and contests — have been reborn in digital formats. Social media channels such as Facebook are ready-made for these fun, interactive marketing campaigns. Remember Publisher’s Clearing House and its...READ ARTICLE