Reputation management reversal for Jersey Shore’s ‘The Situation’ proves protecting brand image trumps wide product PR on MTV
Let me make sure I read the headline correctly. Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation? And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of...READ ARTICLE
Jerry Lewis not on your not-for-profit fundraising team? Try these tips to planning a successful fundraising event
Jerry Lewis wrote the book on the celebrity spokesperson for charities. So, with last week’s news that the King of Comedy has retired as chairman of the Muscular Dystrophy Association and the face of its Labor Day Telethon, a lengthy chapter in philanthropic history...READ ARTICLE
Using LinkedIn to maximize your business network
As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network. Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools....READ ARTICLE
Consumer research on a limb: Domino’s Pizza launches ‘Instant Reviews’ program in Times Square
Being a Long Islander means never having to say, as many of my expatriate friends do, “I can’t find any decent pizza around here.” I’m no pizza snob, but I’m always amazed that anyone in the New York City area actually orders Domino’s. So what do you do when you’re...READ ARTICLE
Netflix price increase offers PR lessons
Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are. Facebook, Twitter, and most other social networking sites have been available for about five years. We’re living in the infancy...READ ARTICLE
To drive customer traffic, digital marketers turn to on-line sweepstakes
Many traditional marketing mainstays — such as sweepstakes, quizzes and contests — have been reborn in digital formats. Social media channels such as Facebook are ready-made for these fun, interactive marketing campaigns. Remember Publisher’s Clearing House and its...READ ARTICLE
Marketing Strategies: In a recession, keep promoting, keep marketing and keep selling
Our public relations firm is often asked whether it’s smarter to market more aggressively during a recession or not. Our answer is yes, mainly because economic downturns offer a unique opportunity to gain ground on competitors and pose the threat of falling back in...READ ARTICLE
The tweet that launched a presidential campaign
Here’s the thing about social media and the interminable presidential election cycles — by the time voting happens 15 months from now, we’ll be talking about digital strategies that aren’t even around today. President Obama wasted no time last week in embracing...READ ARTICLE
New on the ‘Net: Zuckerberg gives new meaning to “FACEbook”
Just last week, Google launched its new social media platform, Google+, with a host of enhanced features, including video chat. So, it was no surprise when days later Facebook CEO Mark Zuckerberg teased that he was about to unveil “something awesome.” Yesterday,...READ ARTICLE
RIP The Times’s “Week in Review”
My world spun slightly out of orbit last week when The New York Times’s “Week in Review” was recast as the “Sunday Review.” Apparently succumbing to the influence of opinion-dominated cable TV, blogs and social media, the revamped section now devotes much more of its...READ ARTICLE