March Madness: A Social Media Slam Dunk
Once just a national phenomenon, March Madness today is also an online sensation. As with so many major live events today, enthusiasts, as well as casual followers, not only watch on television, but also tune in on their laptops, cell phones, tablets, and other...READ ARTICLE
Optimize Your Content For Social Discovery
Mashable writes that since take-off of search, publishers have turned to search engine optimization (SEO) to grow their audience and expose their content. SEO is keeping Google users well fed with meta data, keyword repetition, internal linking and more. At Epoch 5,...READ ARTICLE
Tweets are in like a lamb… out like a cobra!
March came in like a lion, but did not go out like a lamb… more like a cobra, in fact! The fixation on the Bronx Zoo’s missing cobra had us all “aTwitter.” For real… though the Twitter feed @BronxZoosCobra was certainly fake – right? According to Reuters, over 200,000...READ ARTICLE
5 More Tips to Improve Your Facebook Postings
Mashable says that keeping an up-to-date social media presence is key to promoting a brand image. At our Long Island Public Relations firm, we encourage our clients to create a Facebook page for their business. As part of our services, Epoch 5 manages consistent,...READ ARTICLE
Elizabeth Taylor’s life offers many PR lessons
Liz Taylor lived much of her 79 years before the public eye on the screen and in the newspapers. So, it’s not surprising that we can learn lessons in public relations and reputation management from her. A Hollywood starlet of the old-time studio PR machine, she became...READ ARTICLE
Improve Your Facebook Postings
The higher up in your News Feed, the better! Mashable explains that keeping an up-to-date social media presence is key to a brands image. But – Just because you’re posting on your Facebook Wall, doesn’t mean the content is relevant. The most recent and relevant...READ ARTICLE
Going Green Is Good PR
Going green is good public relations. Just ask Walmart, which found a clever way to “Save Money, Live Better” that doesn’t just echo the mega-retailer’s tagline. Walmart recently reported that its California operations eliminated more than 80 percent of its waste that...READ ARTICLE
The People Of Japan Need Our Help
Here’s how you can help support relief efforts by the simple click of your mouse on your favorite social media website, or even a quick text from your mobile phone! ABC recently reported that technology companies across the Web are stepping up to support relief...READ ARTICLE
Japanese Earthquake Shows Social Media as a Lifeline in Disasters
The first images to emerge within minutes of our world’s most recent natural disasters, first in Haiti and now in Japan, are eyewitness photos and videos delivered to the world via social networking sites, well ahead of most cable and wire news services and public...READ ARTICLE
Does social media sell stuff?
You bet — studies show that consumers buy the brands they follow on social media. Digiday:Daily recently reported that brands are far too timid on Facebook, Twitter and other social outlets of doing what people expect them to do: sell stuff. Is social media just for...READ ARTICLE