Not Your Dad’s Word-of-Mouth Marketing
Just look at word of mouth now! For eons, marketers like myself have preached that word of mouth is the most powerful way to drive interest in brands, motivate sales and create loyalty. But creating programs with strong impact that don’t break the bank has always been...READ ARTICLE
Facebook and Politics
The last Presidential election, Obama owned the Internet, but not so next year. An article in this week’s New York Times shows how Republicans have caught up with Democrats in using technology and social networks. Before you know it, we may be deciding our next...READ ARTICLE
Getting the Picture…
According to Reuters, some 327 million royal wedding-related pictures will be taken on digital cameras next week when Britain’s Prince William ties the knot with girlfriend Kate Middleton. The article goes on to say that half the photographers at Charles and Diana’s...READ ARTICLE
6 Social Media Tips for Small Business
Mashable says that no matter how large or small your company, social media offers unique opportunities. Social media programs, like those offered by our Long Island public relations firm, Epoch 5 Public Relations, are enhanced when clients follow these six great tips:...READ ARTICLE
March Madness: A Social Media Slam Dunk
Once just a national phenomenon, March Madness today is also an online sensation. As with so many major live events today, enthusiasts, as well as casual followers, not only watch on television, but also tune in on their laptops, cell phones, tablets, and other...READ ARTICLE
Optimize Your Content For Social Discovery
Mashable writes that since take-off of search, publishers have turned to search engine optimization (SEO) to grow their audience and expose their content. SEO is keeping Google users well fed with meta data, keyword repetition, internal linking and more. At Epoch 5,...READ ARTICLE
Tweets are in like a lamb… out like a cobra!
March came in like a lion, but did not go out like a lamb… more like a cobra, in fact! The fixation on the Bronx Zoo’s missing cobra had us all “aTwitter.” For real… though the Twitter feed @BronxZoosCobra was certainly fake – right? According to Reuters, over 200,000...READ ARTICLE
5 More Tips to Improve Your Facebook Postings
Mashable says that keeping an up-to-date social media presence is key to promoting a brand image. At our Long Island Public Relations firm, we encourage our clients to create a Facebook page for their business. As part of our services, Epoch 5 manages consistent,...READ ARTICLE
Elizabeth Taylor’s life offers many PR lessons
Liz Taylor lived much of her 79 years before the public eye on the screen and in the newspapers. So, it’s not surprising that we can learn lessons in public relations and reputation management from her. A Hollywood starlet of the old-time studio PR machine, she became...READ ARTICLE
Improve Your Facebook Postings
The higher up in your News Feed, the better! Mashable explains that keeping an up-to-date social media presence is key to a brands image. But – Just because you’re posting on your Facebook Wall, doesn’t mean the content is relevant. The most recent and relevant...READ ARTICLE